Check your setup before you hire, fire, cut or increase the budget again This one is for the CEOs and leadership teams of B2B orgs with lean orgs, small marketing teams, selling tech or professional services with 6-12-18 month sales cycles and deal size big enough that nobody buys on impulse, who secretly or openly think their marketing team sucks. You've been hiring, firing, raising the budget, cutting it, adding headcount, taking it away, and nothing works. And yes, sometim