I help B2B technology and professional services firms publish what their people already know, in a form buyers and AI assistants can retrieve. As a one-off project, an ongoing fractional role, or starting with a diagnostic.
Your senior people answer hard questions every week, in discovery calls, in pitch meetings, in decks that go to twelve people and then sit in a folder. That expertise is usually more differentiated than anything on your website. When it stays unpublished, Sales ends up doing marketing one prospect at a time.
A four-week, fixed fee diagnostic.
Your experts have the answers.
Your buyers can't find them.
The answers already exist inside your business.
Your people answer hard questions every week. In discovery calls, in pitch meetings, in decks that go to twelve people and then sit in a folder. That expertise is usually more differentiated than anything on your website. Then a buyer opens ChatGPT or Claude and asks the question your team answers best. A competitor comes up, because a competitor published.
Your best answers and expertise are trapped in sales material, in inboxes, and in the heads of people who bill by the hour or are busy and have no time to write.
Releasing those answers is a structuring and publishing job. It starts with working out which answers matter to buyers and what it would take to get each one out the door.
The Answer Gap Diagnostic
A three to four week engagement with fixed scope and a fixed fee.
I find out what your buyers are asking, where you currently appear, which answers you already own internally, and what to publish first.
YOU GET:
A buyer prompt set. The questions decision-makers put to AI assistants when they are evaluating firms like yours. Executive questions are low-frequency and high-consequence, so they need a different approach from keyword research.
A visibility baseline. Where you surface, where competitors surface, and where third-party directories outrank you for your own expertise.
An internal answer inventory. The substantive answers sitting unpublished in your sales material, with a note on what it would take to release each one.
A prioritized publishing sequence. What to publish, in what order, and whose twenty minutes each piece needs.
Everything is written up and evidenced, and you can act on it with or without me.
$8,500, fixed. Four weeks. 50% at kickoff, 50% on delivery.
Fixed fee means fixed scope. If the engagement uncovers something bigger, I'll tell you what it would take, but the diagnostic price doesn't move.
Send me an email at marlena@mhrmarketingsolutions.com to book a 30 minutes call on your challenge and whether I'm the right person for it. No charge either way.