You can't solve a brand problem with more demand gen. Before I go further, let me concede the obvious. Sometimes the change is the right call. Visual identities do date. Positioning does stop matching what a company actually sells. Sometimes a marketing team is defending something stale because they made it and they're attached to it or because they don't have the bandwidth and the knowledge to pull off a rebrand. Rebrands are not automatically vandalism. What I'm writing abo

Check your setup before you hire, fire, cut or increase the budget again This one is for the CEOs and leadership teams of B2B orgs with lean orgs, small marketing teams, selling tech or professional services with 6-12-18 month sales cycles and deal size big enough that nobody buys on impulse, who secretly or openly think their marketing team sucks. You've been hiring, firing, raising the budget, cutting it, adding headcount, taking it away, and nothing works. And yes, sometim