THE PROBLEM
The answers already exist inside your business.
Your senior people answer hard questions every week. In discovery calls, in pitch meetings, in decks that go to twelve people and then sit in a folder. That expertise is usually more differentiated than anything on your website. Then a buyer opens ChatGPT or Claude and asks the question your team answers best. A competitor comes up, because a competitor published.
Some companies respond by producing content under pressure. That rarely works, because the answers are trapped in sales material, in inboxes, and in the heads of people who bill by the hour, are busy and have no time to write.
Releasing those answers is a structuring and publishing job. It starts with working out which answers matter to buyers and what it would take to get each one out the door.
THE
SOLUTION
The Answer Gap Diagnostic
A three to four week engagement with fixed scope and a fixed fee.
I find out what your buyers are asking, where you currently appear, which answers you already own internally, and what to publish first.
YOU GET:
A buyer prompt set. The questions decision-makers put to AI assistants when they are evaluating firms like yours. Executive questions are low-frequency and high-consequence, so they need a different approach from keyword research.
A visibility baseline. Where you surface, where competitors surface, and where third-party directories outrank you for your own expertise.
An internal answer inventory. The substantive answers sitting unpublished in your sales material, with a note on what it would take to release each one.
A prioritized publishing sequence. What to publish, in what order, and whose twenty minutes each piece needs.
Everything is written up and evidenced, and you can act on it with or without me.
$8,500, fixed. Four weeks. 50% at kickoff, 50% on delivery.
Fixed fee means fixed scope. If the engagement uncovers something bigger, I'll tell you what it would take, but the diagnostic price doesn't move.
Send me an email at marlena@mhrmarketingsolutions.com to book a 30 minutes call on your challenge and whether I'm the right person for it. No charge either way.
WHAT COMES AFTER?
Making it repeatable
The diagnostic tells you what to publish. Keeping it going is a different job: editorial standards, a claims register so nothing goes out unsourced, sign-off thresholds matched to the risk of each claim, and a working method that gets billable experts to contribute in twenty minutes rather than never.
I take on a small number of retainers for that work, scoped to outcomes rather than hours. Retainers typically start at $5,000 per month.
You can reach me at marlena@mhrmarketingsolutions.com.
Hello!
I'm Marlena Hij, the human behind MHR Marketing Solutions.
I build the content operating layer companies never got around to building.
Most recently a global content function for a Salesforce consulting partner, including the editorial standards, claims register, and AI production system its writers work in.
Before that, four years at IBM where I was on the founding SME team for marketing automation, owned its compliance framework across Europe, and built the pan-European events practice that delivered the Watson launch. Then five years at Japan Tobacco International carrying a P&L and a marketing budget, across Spain, Portugal, the Canaries, and North Morocco, in a category where getting a claim wrong was a legal event.
I know what it costs when the answers aren't published. Sales ends up doing marketing one prospect at a time, and nobody pays more per conversation than that. I get those answers out into the world so Sales can sell.
I also take on narrative and messaging architecture, executive thought leadership, go-to-market content, customer stories, and analyst material.
If any of the problems listed below sound familiar, reach out.
I can help.
Your experts answer hard questions every week, and none of it gets published.
The launch date is fixed and the messaging is still being argued about.
You have done work clients will vouch for, and almost none of it is written down or published.
Your content holds together when someone senior is watching, and slips when they are not.