Content marketing for lean B2B teams
For technology and professional services firms that need strategy, writing, and consistent processes, without hiring a full content department. As a one-off project, an ongoing fractional role, or starting with a diagnostic.
Your people answer hard questions every week, in discovery calls, in pitch meetings, in decks that go to twelve people and then sit in a folder. That expertise is usually more differentiated than anything on your website. When it stays unpublished, Sales ends up doing marketing one prospect at a time.
How to work with me
01
Start with a diagnostic
Find out whether AI assistants name you for the questions your buyers ask, which answers you already have internally, and what to publish first.
Four weeks. $8,500 fixed.
02
Take on a project
Messaging and website rewrites, customer story programs, award submissions, analyst material, content governance.
Cost and timeline based on scope.
03
Bring me in as fractional content lead
Ongoing strategy, production, and standards, scoped to outcomes rather than hours.
Starts at $5,000. Cost and timeline based on agreed outcomes.
Services
Content strategy and narrative design
For when two sellers describe you differently on the same day
Thought leadership and executive voice
For when your experts answer hard questions every week and none of it gets published
Campaigns and go-to-market programs
For when the launch date is fixed and the messaging is still being argued about
Customer stories and value narratives
For when you've done work clients will vouch for and almost none of it is written down
Analyst relations content
For when you're reconstructing a year of delivery evidence in three weeks
Content operations and AI workflows
For when content stalls waiting on busy people's calendars, and your team's time goes to routine production instead of thinking
AI visibility
For when a buyer asks an AI assistant the question your team answers best, and only your competitor comes up
About
I'm Marlena Hij. I help lean B2B marketing teams publish what their experts know, so buyers find it when they search and Sales stops explaining the company one prospect at a time. When done well, content helps win more deals, close them faster, and grow existing accounts.
Since 2021, I've led content and solution marketing at a global Salesforce consulting partner, where I built the content function and the systems behind it. I still write a good share of the work myself.
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Before that: marketing at IBM, then sales and market management with a P&L at Japan Tobacco International.
I treat content as a path to pipeline, not a publishing schedule.